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On December 11, 2020, the Brand Cultivation Management System Implementation Guide (electronic information industry) standard promotion (Shandong Travel) activity was held in Jinan Baihua Ting International Hotel. Zhang Feng, manager of our company, made a keynote speech on "Implementing Brand Strategy to Help Enterprise Development" at the conference, which was applauded by more than 100 on-site experts, leaders and colleagues.

On December 11, the brand cultivation management system implementation Guide (electronic information industry) standard promotion (Shandong Travel) activity came to a successful end in Jinan! Our province electronic information and various industries responsible for quality brand work leaders, engaged in quality brand building workers, brand leaders and enterprise employees nearly 100 people participated in the event.

Li Bo, Secretary General of China Electronics Quality Management Association, Wu Aiming, first investigator of Science and Technology Department of Shandong Province Industry and Information Technology Department, Wang Chunhe, second investigator of Quality Development Department of Shandong Province Market Supervision Administration, Chairman of Shandong Information Industry Association, Zhu Youqin, vice chairman of Shandong Electronics Society and other leaders attended the meeting and delivered a speech. The meeting was chaired by Sun Debao, former deputy secretary general and director of user work Department of China Electronics Quality Management Association.

Li Bo stressed the importance of brand and brand cultivation, and pointed out that the formulation of this standard and the implementation of a series of publicity activities are important measures and specific work to implement the national high-quality development strategy. He hopes that the event can promote the cultivation of Shandong enterprise brands, so that more and more Shandong brands emerge.

Wu briefly reviewed the main work done in Shandong Province on brand construction, she pointed out that the government, enterprises and social groups should be linked, adhere to improving quality and efficiency as the center, enterprises as the main body, market-oriented, innovation as the driving force, and strive to increase the number of brands, optimize brand structure, enhance brand competitiveness, and build our province into a brand strong province.

In his speech, Wang Chunhe pointed out that industrial transformation driven by brand cultivation is an important starting point for Shandong Province to promote the strategy of strong quality. Shandong Provincial Market Supervision Administration undertook the work of Shandong Provincial Quality and brand strategy promotion Leading Group Office, and issued a series of local standards for the cultivation of high-end brand enterprises in Manufacturing, providing a basis for the cultivation of a number of high-quality high-end brands in Shandong. After that, we will also do a good job of publicity and implementation of relevant standards, improve the comprehensive competitiveness and high-quality development ability of electronic information enterprises in our province, and achieve brand development and strong quality.

In his speech, Vice President Zhu Youqin called on enterprises to pay attention to brand cultivation, seize the basic links of scientific and technological innovation, integrity management, and corporate culture, and do a good job of systematic thinking and specific strategic deployment of brand construction. Entrepreneurs should give full play to their entrepreneurial spirit and be the promoters and practitioners of a new round of quality revolution. And pointed out that Shandong Information Industry Association and Shandong Electronics Society, as 5A social organizations in Shandong Province, shoulder the burden of serving the "brand cultivation" service of enterprises in the field of electronic information in the province, especially as the national group standard pilot unit and the secretariat unit of Shandong Electronics and Communication Standardization Technical Committee, it is necessary to further play the role of "standard guidance". Work hard on brand cultivation.

This event was specially invited to the Ministry of Industry and Information Technology Department of industrial enterprise quality brand review experts, national brand cultivation expert group experts, Ministry of Industry and Information Technology electronics five senior engineer Wang Yanbin for everyone to carry out corporate brand cultivation management system standards. Wang Yanbin from the management foundation and brand strategy, process planning and brand value creation, brand cultivation support process and measurement improvement of three aspects, combined with wonderful and typical cases, made a wonderful explanation of the brand cultivation management system implementation guidelines, elaborated that "only create the brand value of products and services, can there be a competitive advantage of enterprises. It makes sense to do brand communication, brand extension and brand culture."

In the activity, Surpass Technology Co., LTD., Jinan Hollysys Automation Engineering Co., Ltd. and the participants exchanged brand cultivation experience, combined with the company's development history and brand cultivation process, to explain the importance of brand to enterprises.

At the meeting, Beyond Technology Co., Ltd. was awarded the brand cultivation management system implementation guide electronic information industry standard benchmarking unit.

After the meeting, the experts led the group to visit the production line and exhibition hall, investigated the enterprise brand cultivation process, and docking the development of the enterprise brand.